The Great Oatdoors

Client: Jord 

What: Jord came to BD with a concept of bringing Nordic nature to the heart of major UK cities. They had previously trialed an oat walkway and wanted to reimagine this into a full brand activation.

How: 'The Great Oatdoors' was created, a curved path through glorious stacked oats. Consumers were encouraged to take and share selfies and were rewarded at the end of their journey with an oat drink beverage. The stand also had a giant oat carton fsdu stocked with free, reusable, Jord cups and vouchers. From staff uniform, sample cups, to free product vouchers everything was designed bespokely for the stand.

Live July/August 2021

Stand Design · Visualisation

Jord Great Outdoors at Southbank, London.

Jord Great Outdoors at Southbank, London.

Final stand visuals

Final visuals for Cafe and FSDU