ICECAVERAVE

Client: Coors Light

What: To create an unforgettable experience for the winners of Coors Light’s #IceCaveRave. 

How: To make the Ice Cave Rave into the most spectacularly cool event we created some essential ephemera to help the ravers have an excellent time and navigate their weekend away. Creating a bold identity gave the experience direction and playful elements such as a thermochronic ink map helped to settle the guests in to their home for the weekend.

Design

Thermochronic ink map

Additional ephemera created including, stamps, flags, passports, jackets and welcome note