Packaging & Product Launch

Client: Pucko 

What: Pucko is a well loved drink in Sweden, and has now been transformed into a chocolate desert too. The new desert needed it’s own packaging that communicated the taste and texture of the product whilst remaining visually as part of the core brand range.

How: To communicate the texture and taste of the product in a way that would set Pucko Pudding apart from it’s competitors (who mainly used photorealistic rendered images) we created the Pucko Pudding swirl, a buildable element that communicates a sense of indulgence. This was rolled out across packaging, POS and online banners.

Launching soon in Sweden.

Design · Art Direction · Illustration

BD Network 2022

Initial scamps focussing on ‘mouth-feel’ and indulgence.

Launch POS including Key Visuals, an FSDU and digi banners