Label Design
Client: Cocio and Pucko
What: Cocio is currently the best selling and most loved beverage in Denmark. It’s the choc milk equivalent of Coco-Cola. The challenge was to create a set of new labels that embodied their brand message of being a ‘Good Mood Wingman’.
How: The bottles needed to embody that ‘Good Mood Wingman’ personality, we did this with short, snappy feel good messages. Playful, emotive typography that had presence in retail and would stand up and shout out in an ever competitive beverage industry
Currently available in major retailers in the UK, Sweden and other markets.
Design · Art Direction · Hand Drawn Typography and Illustration
BD Network 2020 - 2021
Initial Experiments using paper cutting and painted typography.
70th Anniversary Label
2021 marks 70 years since Cocio was first launched in Denmark. We were tasked with creating a label to help celebrate this achievement. We initially began the project by creating three labels that would work as a set to tell a brief visual timeline of the past 70 years. I began the project by looking researching typographic and illustration styles that would appeal to the millennial target audience whilst also being true to the brand heritage. The ones below represent the 50’s, 70’s and 90’s.
Designs still in process. For print in 2021.
Design · Art Direction · Hand Drawn Typography and Illustration
BD Network 2020 - 2021
Early concept designs.
Key Seasons Labels
We were tasked to look at how we could bring the Cocio labels to life for key seasons such as Valentines Day, Easter and Back To School. I decided the bast way to do this would be to take Cocio’s brand charm and create playful illustrations to bring the key seasons to life.
Design · Art Direction · Illustration
BD Network 2020 - 2021
Activation Design 2020
What: As part of a wider Cocio ‘Hot’ activation toolkit we were tasked with creating activation ideas for sampling.
How: The sampling stands needed to be interactive and playful, working with the creative directors scamps I visualised these two options to be included within the toolkit.
· Design
· Visualisation with Cinema 4D (as a basis to create the spaces which I then dressed in photoshop)
BD Network 2020
