Bake for Love On Pack Promotion 2021

Client: British Sugar 

What: Baking has boomed during lock down, last year everyone was making banana bread or sour-dough starters, so British Sugar asked us to create an on pack design to support the launch of a new ATL campaign. The campaign would see three lucky winners bag themselves a sweet prize of a brand new kitchen.

How:  Initially granted a world of freedom I set about creating an on pack flash that would be full of homemade, hand crafted energy. The design has been rolled out in a huge number of packs in stores across the UK. The project included an on-pack design, a microsite, web banners, shopper POS and key visuals.

Currently available in major retailers in the UK.

Design · Art Direction · Hand Drawn Typography and Illustration

BD Network 2020 - 2021

Initial illustration and typographic exploration

Initial lockup options

Chosen lockup option

POS instore mockup for sell in to major UK retailers

Microsite design for desktop and mobile

Personalised tin design for bronze tier prize winners